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Marketing Management

This subject covers the knowledge required to implement marketing activities described in a marketing plan, to monitor their effectiveness in meeting organisational marketing objectives, and take actions to improve marketing performance.

It applies to individuals who are responsible for implementing and monitoring organisational marketing strategies.

2012
On-campus
(Brisbane; Gold CoastSydney)
09/01, 28/05, 15/10
Off-campus
(Online; Correspondence)
23/04

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