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Market Trends

This subject covers the knowledge required to conduct an analysis of market data in order to determine organisational and competitor business performance, and to prepare market and business forecasts that assist in targeting marketing activities and in drawing up a marketing plan.

It incorporates the use of statistical techniques to analyse organisational and competitor marketing performance and to interpret new and emerging trends.

2012
On-campus
(Brisbane; Gold CoastSydney)
23/04, 10/09
Off-campus
(Online; Correspondence)
19/03, 06/08

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