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Market Research

This subject covers the knowledge required to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan.

Specific topics include:

  • Develop statement of market research needs
  • Define market research objectives
  • Identify and evaluate suitable data processing methods
  • Develop a market research plan
      
2012
On-campus
(Brisbane; Gold CoastSydney)
19/03, 06/08
Off-campus
(Online; Correspondence)
02/07, 19/11

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