International Market Analysis

This subject covers the knowledge required to analyse data from international markets.

It relates to interpreting international trends and market developments, interpreting competitor market performance and reporting on market data.

Specific topics include:

• Statistical analysis of Australian and international market data to interpret international market trends and developments
• Aspects of culture that may have an impact on international business activity within target market
• Perform qualitative analysis of comparative international market information as a basis for reviewing business performance in international settings
• Analyse the international market performance of existing and potential competitors and their products or services to identify potential opportunities or threats
• Prepare, plot and interpret data for visual presentation