International Business Forecasting

This subject covers the knowledge required to gather intelligence about the target international market and to use that information in the business context.

Specific topics include:

• Collate and analyse market for relevance and applicability to the organisation’s international business activity and undertake an evaluation of marketing performance
• Identify and assess current capabilities and resources to identify areas for improvement or exploitation within international markets
• Analyse the market performance internationally of existing and potential competitors and their products or services to identify potential opportunities or threats within international business markets
• Forecast and justify emerging international market needs in terms of available information