Marketing Courses
Marketing identifies and anticipates the wants and needs of consumers, determines which target markets to serve, and enables appropriate designs of products and programs. Marketing staff have a role through the development of strategies in marketing plans or building valued relationships with customers, clients, suppliers and others, which involves understanding consumer behaviours, brand and product management as well as promotions.
Employment opportunities
- Job Ready Martin College Graduate
Marketing Assistant; Marketing Officer; Public Relations Officer
- Plus 2-5 Years of Experience
Brand Manager; Public Relations Manager; Marketing Manager; Market Researcher
Courses on this page
- Diploma of Marketing - General Stream
- Diploma of Marketing - Public Relations Stream
- Certificate IV in Marketing
Diploma of Marketing - General Stream
30 weeks - $7,900
- Start dates: 12 Jan / 16 Feb / 23 Mar / 27 Apr / 1 Jun / 13 Jul / 17 Aug / 21 Sep / 26 Oct / 30 Nov
- Available at: Brisbane, Gold Coast, Sydney*
- Graduates of this pathway will receive the National Qualifications BSB51207 Diploma of Marketing and BSB41307 Certificate IV in Marketing
- Entry requirements >>>
The Diploma of Marketing - General Stream promotes a thorough understanding of the key components of the marketing mix (pricing, promotion, product and place, etc) in both the services and commercial product areas. It provides the skills necessary to plan market research, analyse trends and developments within markets, then adjust the marketing mix to ensure your organisation remains at the leading edge of the market.
After achieving this qualification, you may choose to either enter the workforce, or to continue your business studies by undertaking an Advanced Diploma qualification.
Subjects
The Marketing Mix; Market Research; Budgeting and Financial Planning; Direct Marketing; Identifying Markets
Full list of subjects covered on this course >>>
Diploma of Marketing - Public Relations Stream
30 weeks - $7,900
- Start dates: 12 Jan / 16 Feb / 23 Mar / 27 Apr / 1 Jun / 13 Jul / 17 Aug / 21 Sep / 26 Oct / 30 Nov
- Available at: Brisbane, Gold Coast, Sydney*
- Graduates of this pathway will receive the National Qualifications BSB51207 Diploma of Marketing and BSB41307 Certificate IV in Marketing
- Entry requirements >>>
The Diploma of Marketing - Public Relations Stream also covers the same key components of the marketing mix (pricing, promotion, product and place, etc) in both the services and commercial product areas. However, this stream allows you to develop your knowledge of the public relations industry - a field of endeavour that is strongly related to marketing.
After achieving this qualification, you may choose to either enter the workforce, or to continue your business studies by undertaking an Advanced Diploma qualification.
Subjects
The Marketing Mix; Market Research; Budgeting and Financial Planning; Public Relations; Managing Fundraising and Sponsorship
Full list of subjects studied on this course >>>
Certificate IV in Marketing
15 weeks - $4,275
- Start dates: 12 Jan / 16 Feb / 23 Mar / 27 Apr / 1 Jun / 13 Jul / 17 Aug / 21 Sep / 26 Oct / 30 Nov
- Available at: Brisbane, Gold Coast, Sydney*
- Graduates will receive the National Qualification BSB41307 Certificate IV in Marketing
- Entry requirements >>>
This courses provides a comprehensive look at how the marketing process works in a business environment, and its impact on the daily lives of consumers.
After achieving this qualification, you may choose to either enter the workforce, or to continue your business studies by undertaking a Diploma qualification.
Subjects
Introduction in Marketing; Consumer Behaviour; Market Research; Budgeting and Financial Planning; Computing; Communication
Full list of subjects covered on this course >>>
Pathways
Related links
* International Students: A range of new courses has been submitted for CRICOS registration; these are already approved for Queensland. If you are interested in studying in Sydney, please let us know as we will be delighted to contact you should the course you seek also become registered for CRICOS in NSW.