Overview
* If you are an Australian citizen and meet the requirements, you are entitled to apply for the VET FEE-HELP funding opportunity. More >
This marketing course provides the opportunity for you to develop specific marketing related skills, while the elective options allow you to tailor the course to take a particular direction of study.
The Diploma of Marketing will help you to gain a thorough understanding of pricing, promotion, product and place in both the services and commercial product areas. With the ability to produce a comprehensive marketing communications plan, you'll graduate fully prepared to start your marketing career.
Course Outcomes
- Learn from teachers who work in the business and who bring real-life experience and practical examples to the classroom
- Focus on the marketing skills needed for success in today's competitive business world
- Understand marketing operations through practical, industry-led learning
- Transfer credit into the Bachelor of Commerce (Marketing major) at Raffles College of Design and Commerce
- Employability skills >
Awards
Graduates of the Diploma of Marketing course receive the nationally accredited award: BSB51207 Diploma of Marketing.
Start Dates & Campuses
Study the Diploma of Marketing course in:
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2013
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22/04, 27/05, 08/07, 12/08, 16/09, 21/10, 25/11
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22/04, 27/05, 08/07, 12/08, 16/09, 21/10, 25/11
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*On campus students have vacation of up to 3 weeks annually depending on commencement date.
Subjects
The Diploma of Marketing is made up of 8 units. There are 5 course units and 3 elective units.
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Core Units
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- Marketing Essentials
- Market Evaluation
- Market Research
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- Marketing Management
- Market Trends
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Elective units
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3 units are to be selected from the following list:
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- Cross Cultural Understanding*
- International Business Forecasting*
- Accounting for Managers
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- International Market Analysis*
- Business Communication Skills
- Manage Change
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Timetables
For information about timetables, please contact a Student Advisor using our online form; OR, call 1300 762 126
* Not available at the Gold Coast campus