Diploma of Business (Marketing)
25 weeks - $6,140
Possible careers
- Brand management
- Marketing communications and strategy
- Direct and trade marketing
- Product management and development
- Market research and analysis
Today’s marketing professionals need to be prepared with a unique blend of theoretical and practical skills. This course promotes a thorough understanding of how the marketing process works in a business environment.
The Diploma of Business (Marketing) provides the skills necessary to analyse market needs, define target markets, create marketing strategies and unlock business opportunities in a competitive environment.
The course will provide you with a thorough understanding of pricing, promotion, product and place in both the services and commercial product areas. With the ability to produce a comprehensive marketing communications plan, you will be prepared to start your marketing career.
Modules
Computing
Word processing
Produce business documents
Databases
Presentation graphics
Communication
Workplace communication
Research and reporting
Applied business communication
Make a presentation
Marketing
Identify the market
Marketing research
Introduction to marketing
Evaluate marketing opportunities
Marketing management
Review marketing performance
Evaluate e-business opportunities
Consumer behaviour
- Subject module descriptors (PDF 120KB)
Key facts
- Course length: 25 weeks (YA=CN87)
- Available at: Brisbane, Gold Coast & Sydney
- Academic entry requirements: Find out more >>>
- Graduates may articulate directly into the Advanced Diploma of Business (Marketing) with significant credit
- Graduates will be awarded the national qualification BSB50701 Diploma of Business (Marketing)
Start dates - 2008
| Campus | Dates |
|---|---|
| Brisbane | 14 Jan / 18 Feb / 25 Mar / 28 Apr / 2 Jun / 14 Jul / 18 Aug / 22 Sep / 27 Oct / 1 Dec |
| Gold Coast | 14 Jan / 18 Feb / 25 Mar / 28 Apr / 2 Jun / 14 Jul / 18 Aug / 22 Sep / 27 Oct / 1 Dec |
| Sydney | 14 Jan / 18 Feb / 25 Mar / 28 Apr / 2 Jun / 14 Jul / 18 Aug / 22 Sep / 27 Oct / 1 Dec |
National units of competency
Embedded in each of these subjects are the national units of competency offered for the Martin College version on the Diploma of Business (Marketing).
Find out more about the national units of competency for the Diploma of Business (Marketing) >>>
Related links
Contact us
For all course related enquiries…
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Or call...
- From Australia:
1300 762 129 - Outside Australia:
+61 2 9543 1876
Find out campus contact details >>>