Courses '09

Diploma of Business (Marketing)

25 weeks - $6,140

Possible careers

Brand management
Marketing communications and strategy
Direct and trade marketing
Product management and development
Market research and analysis

Today’s marketing professionals need to be prepared with a unique blend of theoretical and practical skills. This course promotes a thorough understanding of how the marketing process works in a business environment.

The Diploma of Business (Marketing) provides the skills necessary to analyse market needs, define target markets, create marketing strategies and unlock business opportunities in a competitive environment.

The course will provide you with a thorough understanding of pricing, promotion, product and place in both the services and commercial product areas. With the ability to produce a comprehensive marketing communications plan, you will be prepared to start your marketing career.

Modules

Computing

Word processing
Produce business documents
Databases
Presentation graphics

Communication

Workplace communication
Research and reporting
Applied business communication
Make a presentation

Marketing

Identify the market
Marketing research
Introduction to marketing
Evaluate marketing opportunities
Marketing management
Review marketing performance
Evaluate e-business opportunities
Consumer behaviour

Subject module descriptors (PDF 120KB)

Key facts

Course length: 25 weeks (YA=CN87)
Available at: Brisbane, Gold Coast & Sydney
Academic entry requirements: Find out more >>>
Graduates may articulate directly into the Advanced Diploma of Business (Marketing) with significant credit
Graduates will be awarded the national qualification BSB50701 Diploma of Business (Marketing)

Start dates - 2008

Campus	Dates
Brisbane	14 Jan / 18 Feb / 25 Mar / 28 Apr / 2 Jun / 14 Jul / 18 Aug / 22 Sep / 27 Oct / 1 Dec
Gold Coast	14 Jan / 18 Feb / 25 Mar / 28 Apr / 2 Jun / 14 Jul / 18 Aug / 22 Sep / 27 Oct / 1 Dec
Sydney	14 Jan / 18 Feb / 25 Mar / 28 Apr / 2 Jun / 14 Jul / 18 Aug / 22 Sep / 27 Oct / 1 Dec

National units of competency

Embedded in each of these subjects are the national units of competency offered for the Martin College version on the Diploma of Business (Marketing).