Courses

Advanced Diploma of Business (Marketing)

55 weeks - $12,550

Possible careers

Market research
Product / services marketing

Marketing is predicted to be one of the highest growth sectors in the next few years.

The Advanced Diploma of Business (Marketing) course is designed to prepare you for this exciting growth by teaching you both the theoretical and practical skills required to excel in this field.

The course will provide you with extensive training in marketing research, international marketing, direct campaigns, along with core skills needed to be a professional marketing practitioner in today’s competitive business environment. Contact us to discuss the flexible options available to fast track your course.

Modules

Computing

Word processing
Produce business documents
Spreadsheets
Presentation graphics
Integrate business applications
Databases

Communication

Workplace communication
Research and reporting
Applied business communication
Make a presentation

Finance

Prepare financial documents
Maintain financial records
Computerised accounting
Financial management

Management

Contribute to strategic direction
Management of change
Management of risk

Marketing

Marketing research
Introduction to marketing
Consumer behaviour
Marketing management
Develop a marketing plan
Evaluate international marketing opportunities
Business statistics
Identify the market
Evaluate marketing opportunities
Review marketing performance
International marketing
Direct marketing campaigns
Evaluate e-business opportunities

Course module descriptors (PDF 124KB)

Key facts

Course length: 55 weeks (YA=CN101)
Available for local students at: Brisbane, Gold Coast & Sydney
Available to international students at the Brisbane & Gold Coast campuses only
Academic entry requirements: Find out more >>>
Embedded within each subject is a cluster of endorsed national units of competency (Please see below for more information)
Brisbane and Gold Coast graduates will be awarded the National Qualification BSB60601 Advanced Diploma of Business (Marketing)
Sydney graduates will be awarded the National Qualification BSB60601 Advanced Diploma of Business (Marketing) and BSB50701 Diploma of Business (Marketing)

Start dates - 2008

Campus	Dates
Brisbane	14 Jan / 18 Feb / 25 Mar / 28 Apr / 2 Jun / 14 Jul / 18 Aug / 22 Sep / 27 Oct / 1 Dec
Gold Coast	14 Jan / 18 Feb / 25 Mar / 28 Apr / 2 Jun / 14 Jul / 18 Aug / 22 Sep / 27 Oct / 1 Dec
Sydney	14 Jan / 18 Feb / 25 Mar / 28 Apr / 2 Jun / 14 Jul / 18 Aug / 22 Sep / 27 Oct / 1 Dec

National units of competency

Embedded in each of these subjects are the national units of competency offered for the Martin College version on the Advanced Diploma of Business (Marketing) course.