National units of competency
Diploma of Business (Marketing)
Computing
| Subject | Embedded national units of competency |
|---|---|
| Word processing | * BSBCMN213A Produce simple wordprocessed documents |
| Produce business documents | BSBCMN306A Produce business documents |
| Databases | BSBADM305A Create and use databases |
| Presentation graphics | * BSBADM306A Create electronic presentations |
Communication
| Subject | Embedded national units of competency |
|---|---|
| Workplace communication | * BSBCMN203A Communicate in the workplace * BSBCMN318A Write simple documents |
| Research and reporting | * BSBCMN405A Analyse and present research information * BSBEBUS401A Conduct online research |
| Applied business communication | ^ BSBADV502A Write persuasive copy * BSBCMN420A Write complex documents |
| Make a presentation | * BSBMKG407A Make a presentation |
Marketing
| Subject | Embedded national units of competency |
|---|---|
| Identify the market | * BSBMKG401A Profile the market |
| Marketing research | * BSBMKG301A Research the market * BSBMKG302A Identify marketing opportunities |
| Introduction to arketing | * BSBSBM403A Promote the business (P) |
| Evaluate marketing opportunities | ^ BSBMKG501A Evaluate marketing opportunities |
| Marketing management | ^ BSBMKG502A Establish and adjust the marketing mix ^ BSBMKG503A Develop a marketing communications plan ^ BSBMKG504A Implement a marketing solution * BSBMKG406A Build client relationships |
| Review marketing perfomance |
^ BSBMKG505A Review marketing performance |
| Evaluate e-business opportunities | ^ BSBEBUS501A Evaluate e-business opportunities |
| Consumer behaviour | ^ BSBMKG402A Analyse consumer behaviour for specific markets |
Legend
(P) Partial completion only. (This subject is used to introduce learners to the key aspects of Marketing.)
^ Those nominated for the Martin College version of the National Qualification Diploma of Business (Marketing) BSB50701. Variations may be possible, providing the Qualification Packaging Rules identified are fully met.
* Those marked with an asterisk contain underpinning skills and knowledge applicable to the nominated units of competency.