National units of competency
Advanced Diploma of Business (Marketing)
Computing
| Subject | Embedded national units of competency |
|---|---|
| Word processing | BSBCMN213A Produce simple wordprocessed documents |
| Produce business documents | BSBCMN306A Produce business documents |
| Spreadsheets | * BSBCMN214A Create and use simple spreadsheets |
| Presentation graphics | BSBADM306A Create electronic presentations |
| Integrate business applications | BSBADM402A Produce complex business documents |
| Databases | * BSBADM305A Create and use databases |
Communication
| Subject | Embedded national units of competency |
|---|---|
| Workplace Communication | * BSBCMN203A Communicate in the workplace * BSBCMN318A Write simple documents |
| Research and Reporting | * BSBCMN405A Analyse and present research information * BSBEBUS401A Conduct online research |
| Applied Business Communication | * BSBADV502A Write persuasive copy * BSBCMN420A Write complex documents |
| Make a Presentation | * BSBMKG407A Make a presentation |
Finance
| Subject | Embedded national units of competency |
|---|---|
| Prepare Financial Documents | * BSBCMN207A Prepare and process financial/ business documents |
| Maintain Financial Records | * BSBCMN308A Maintain financial records |
| Computerised Accounting |
* FNSACCT407A Set up and operate a computerised accounting system * BSBCMN408A Report on financial activity |
| Financial Management | * BSBMGT504A Manage budgets and financial plans * BSBMGT503A Prepare budgets and financial plans |
Management
| Subject | Embedded national units of competency |
|---|---|
| Workplace Safety | * BSBCMN211A Participate in workplace safety procedures * BSBCMN311A Maintain workplace safety |
| Contribute to Strategic Direction | ^ BSBMGT601A Contribute to strategic direction |
| Management of Change | * BSBFLM510B Facilitate and capitalise on change and innovation |
| Management of Risk | ^ BSBMGT609A Manage risk |
| Manage People Performance | * BSBMGT502A Manage people performance |
Marketing
| Subject | Embedded national units of competency |
|---|---|
| Introduction to Marketing | * BSBSBM403A Promote the business (P) |
| Marketing Research | * BSBMKG301A Research the market * BSBMKG302A Identify marketing opportunities |
| Consumer Behaviour | * BSBMKG402A Analyse consumer behaviour for specific markets |
| Marketing Management | * BSBMKG502A Establish and adjust the marketing mix * BSBMKG503A Develop a marketing communications plan * BSBMKG504A Implement a marketing solution * BSBMKG406A Build client relationships |
| Develop a Marketing Plan | ^ BSBMKG602A Develop a marketing plan ^ BSBMKG601A Develop marketing strategies |
| Evaluate International Marketing Opportunities | ^ BSBMKG605A Evaluate international marketing opportunities |
| Business Statistics | * BSBMKG403A Analyse market data |
| Identify the Market | * BSBMKG401A Profile the market |
| Review Marketing Performance | ^ BSBMKG505A Review marketing performance |
| International Marketing | ^ BSBMKG606A Manage international marketing programs |
| Direct Marketing Campaigns | ^ BSBMKG604A Develop and manage direct marketing campaigns |
| Evaluate e-Business Opportunities | * BSBEBUS501A Evaluate e-business opportunities |
(P) Partial completion only (This subject is used to introduce learners to the key aspects of Marketing)
^ Nominated for the Martin College version of the National Qualification Advanced Diploma of Business (Marketing) BSB60601. Variations may be possible, providing the Qualification Packaging Rules identified are fully met
* Those marked with an asterisk contain underpinning skills and knowledge applicable to the nominated units of competency
The unmarked additional units of competency are included within the Martin College version of the Advanced Diploma of Business (Marketing) as they contain important skills, knowledge and understanding which will underpin and significantly contribute to the attainment of the highlighted units above, as well as assist each graduate with their studies, and to attain employment or university credit packages upon graduation.
While it is expected that most participants will achieve competency through the completion of the Martin College course, Skills Recognition will be available for any applicant who can provide valid evidence of already having attained any or all of the competencies.