Subjects
Marketing courses
Subjects covered on the Marketing Diploma and Certificate courses:
|
Diploma of Marketing (General) |
Diploma of Marketing (Public Relations) |
Certificate IV in Marketing | |
|---|---|---|---|
| Marketing | |||
| Introduction to Marketing |
x |
x |
x |
| Evaluate Marketing Opportunities |
x |
x |
|
| Establish Marketing Mix |
x |
x |
|
| Plan Market Research |
x |
x |
|
| Contact a Marketing Audit |
x |
x |
|
| Plan Direct Marketing Campaigns |
x |
|
|
| Identify the Market |
x |
|
x |
| Consumer Behaviour |
x |
x |
x |
| Conduct Market Research |
x |
x |
x |
| Public Relations | |||
| Manage Fund Raising and Sponsorship Activities |
|
x |
|
| Public Relations Industry |
|
x |
|
| Financial | |||
| Manage Budgets |
x |
x |
x |
| Communication | |||
| Make a presentation |
x |
x |
x |
| Presentation Graphics |
x |
x |
x |
| Business Computing | |||
| Databases |
x |
x |
x |
| Research and Reporting |
x |
x |
x |
| Use Business Technology |
x |
x |
x |
| Develop Keyboarding |
x |
x |
x |